Why put your property on the market in December?
Answer – because it actually makes great sense!
If you ask potential sellers when is a good time to put their property on the market, very few will immediately say ‘December’. However, it is actually a great time to be instructing your estate agent (that’s Clarkes by the way!) and in this blog post we explain why.
December is traditionally a quieter time of year for the property market, with potential vendors and buyers thoughts turning to Christmas. This means that there is generally less property coming on to the market and less choice of new properties for the most keen potential buyers. New listings always get the most attention and it makes December generally a great time of year to make your property stand out from the crowd – and attract a pre-Christmas buyer.
What is not always appreciated is just how much site traffic to Rightmove increases over the Christmas and New Year holiday period.
These charts from Rightmove themselves show just how huge this Christmas ‘spike’ actually is – and how many people are looking for property over the holiday period ready for a New Year move.
If you wait, and do not put your property on the market until the new year, in simple terms. you miss out on some of the busiest home buying traffic of the entire year.
Less choice, more people looking = a great chance for your home to shine – and attract a buyer at the best possible price.
Instructing us in early December means we can get the professional standard photographs taken before the Xmas decorations go up and the Christmas tree is in the lounge.
We also get the opportunity to provide potential buyers with a ‘coming soon’ tempter email and marketing campaign. This helps to build buyer expectation and increase the pull-factor of your home.
We may well recommend not putting your property ‘live’ on the internet until just before the Christmas holiday begins even if we are talking about it to the prospective buyers that are already registered with us. That listing delay gives it maximum impact and makes sure it is box-fresh for those all important bank holiday buyers.
Christmas and the New Year is a time of year when families make decisions and set their plans for the coming year. Those plans often involve a house move – and instructing us now is a really good option to get your property as part of their plans and sold to a new year buyer.
Call us on 01243 861344 and we will really get you moving!!